Let’s talk a bit about Paul & Joe make up. I used to be obsessed with the brand – I remember doing a £300 beauty haul once (the days before I had children) because I found out the brand had landed in Fenwicks. The eye gloss….gorgeous. Still there is no counter near me so all P&J hauling has to be done online. P&J is quite a typically Japanese brand; cute packaging, lovely products that are wearable and…I love the brand’s dedication to cats.
Another thing about Paul and Joe is that many of the products come as ‘refills’. This is very common with Japanese brands indeed, it gives you a bit of flexibility and the idea is that you can reuse packaging (ie. less waste…doesn’t work for people with me who has 300 lipsticks in rotation, works for people who have like, 2 shades!). Anyway some pretty things to look at…
There are 25 shades of lipstick in the Paul and Joe collection (not including limited edition ones) – I have shade 105 which is a blue toned bright pink. It’s very pretty, no shimmer or glitter, just a very glowy glossing healthy finish. With there being so many super matte lips around, it’s quite nice to wear something that just looks healthy and shiny for a change. It feels hydrating, similar to a lip gloss.
Again you can choose your own case for this:
There are 3 shades of Creamy Blush and I have the first two shades:
01 Kitten – Very soft pinkish coral
02 Joie – Hot blue pink (pictured below)
03 Punk Rock – Red
The cream blushers don’t have any shimmer so give a very natural, soft glow and is perfect for use on the cheeks too (they don’t dry down to a flat powdery finish). It’s one thing I will chuck in my day bag or even the baby bag as an emergency colour product – if I am in a rush then this can be smudged on the lips and cheeks to bring a bit of life to the face.
You can get a plastic case for these or a cardboard one (they release new designs every now and then).
Now these two products sort of compliment each other!?
The lipstick i a lovely blue based pink – not neon enough to be scary for every day but bright enough to wake up the face. The formula is very forgiving for dry lips like mine.
The blush is sheerer (shade at the bottom) which means it’s harder to over apply and get it wrong.
I personally love a blue based pink hence I like both of these shades! Bright but not scary
With the cheek and lip on…
If you’ve not used Paul and Joe before or need some directing, what would I recommend/or buy next?
Well to be honest I haven’t used much from the new formulas (Japanese brands are not afraid of re-hauling entire collections which is quite impressive as it means they are striving to be better).
However I am always partial to their Eye gloss, which applies like a liquid but leaves a glittery shimmery over coat on the eyes. I would also try their Glossy Lip Colours, and recommend their foundation and primer, even though I haven’t tried their new formulas the old ones were always fantastic. Their nail polish colours always look good and elegant and finally for skincare, they have some really good treatment toners and a facial oil I believe.
Check out Paul & Joe on Beauty Bay